Ouroboros of Engagement

for when the algorithm starts eating its own tail

We first observed the specimen in its natural habitat: the endless feed, where notifications breed notifications in an unbroken chain of digital hunger. The ouroboros — that ancient symbol of cycles and consumption — has found new purpose in the age of engagement metrics. Here, rendered in the detritus of our attention economy: checkmarks pursuing hearts pursuing @ symbols in perpetual motion.

This particular artifact maps the closed loop of contemporary existence, where the very act of complaining about advertisements becomes content, which becomes advertising, which generates complaints. The serpent of engagement devours its own algorithmic tail, sustaining itself on our collective fatigue with the very system that feeds it. A meditation on circularity, printed on soft fabric that won't ping you with push notifications.

Comfort Colors® 1717
Garment-dyed for a lived-in feel with almost no shrinkage, in 100% soft ring-spun U.S. cotton. Relaxed, seamless fit with a rib collar, signature twill label, and shoulder-to-shoulder tape. Dyed with OEKO-TEX® certified low-impact, salt-free pigments — a proud member of the U.S. Cotton Trust Protocol.