Hype Cycle Complete

for the inevitable moment when you realize it was all just pixels

We hereby dedicate this garment to the forgotten casualties of algorithmic enthusiasm: the NFT portfolios gathering digital dust, the meditation apps with twelve-day streaks, the sourdough starters that never quite took. Each cycle follows the same arc—breathless adoption, evangelical posting, quiet abandonment—yet we persist in believing this time will be different.

The design maps our collective amnesia with clinical precision. A simple declaration that what goes up in the timeline must eventually scroll down into oblivion. Wear it as a monument to your own participation in the great wheel of hype, or as armor against the next inevitable wave of collective delusion.

Perfect for explaining to your children why you once cared deeply about the metaverse.

Comfort Colors® 1717
Ring spun, heavy weight. Comfort Colors relaxed, boxy fit. Standard drop-shoulder, loose-fitting silhouette. For highly oversized streetwear look, size up one to two sizes.